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10 Steps to creating a data-driven culture

Source: Harvard Business Review Exploding quantities of data have the potential to fuel a new era of fact-based innovation in corporations, backing up new ideas with solid evidence. Buoyed by hopes of better satisfying customers, streamlining operations, and...

Why Great Innovation Needs Great Marketing

Source: Harvard Business Review Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in...

Balancing data & creativity

Source: Global Marketing Alliance Is the culture of measurement killing creativity? How do marketers achieve a symbiotic relationship between two apparently opposing concepts – art and insight – combining a variety of skills to see campaigns through from start to...

7 tips for high impact logo design

Mashable recently asked a panel of design experts to provide tips on creating a great logo. We have summarised the common themes for you below. 1. Be unique A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands...

Nearly half of TV viewers browse online while watching TV

A recent study completed by emarketer.com shows that one screen is no longer enough to satisfy most. Around 70% of the adult US population will be two-screen viewers in 2019 – meaning over 70% of the adult population will use a device online while watching...