Google have let slip a few snippets of info ahead of Google Marketing Live, May 14.
Google Ads App
Starting this week, advertisers will be able to create & edit Responsive Search Ads in the Google Ads app. Currently, you can only pause and activate text ads in the app. A representative from Google said editing and ad creation will be available for other formats in the coming months.
Soon Local campaigns will expand to other support other local business goals such as getting directions that don’t require store visits measurement to be enabled. Stores will also be able to show product information and offers.
There will also be new ad inventory in Google Maps for Local campaigns. Local ads may show “when users are planning or navigating along their route” as well as in Maps search suggestions “based on signals like the area of a map a person is viewing” or their search history.
Read more at Search Engine Land.